For Sellers
Sell your Laguna home
with someone who lives here.
I host, I list, I close — all within the same eight neighborhoods. That overlap is the entire pitch.
I live here
Six years hosting
in Laguna at street level.
I host rentals across Laguna. I know what each block feels like at 8 p.m. on a summer Saturday, which beach accesses your buyers actually want, and how marine layer hits Top of the World vs. South Laguna in June. That's intel no out-of-area agent can hand you.
Presentation
The same eye that built a Superhost listing
now stages yours.
My Airbnb properties earned Superhost and Guest Favorite status by being photographed, written, and priced with intention. I bring the same discipline to listing yours.
- —Professional photography and twilight exteriors
- —Cinematic video walk-through and drone where it matters
- —Listing copy written like editorial, not a fact sheet
- —Pre-listing styling advice — what to fix, what to leave
- —Targeted digital campaigns to qualified Laguna search audiences
- —Full placement on lagunabeachtrip.com and partner portals
Buyer reach
A buyer pool no other
Laguna agent has.
Every guest who stays at one of my properties goes onto an opt-in email list of people already in love with Laguna. Your home gets first look from hundreds of pre-qualified, pre-vacationed buyers before it hits MLS. No other agent in town can offer that pipeline.
- —Pre-MLS exposure to my opt-in buyer list
- —Featured placement in the post-stay email sequence
- —Direct introductions to active buyers from past stays
- —Off-market positioning when sellers want privacy
Pricing
Strategic pricing,
not guesswork.
I price your home using current Laguna comparables, neighborhood-specific demand, seasonal timing, and — uniquely — the actual rental yield the property would generate. If your home has rental upside, the buyer pool widens dramatically. Most agents miss this entirely.
- —Comparable analysis at neighborhood and street level
- —Rental-yield projection for investor buyers
- —Honest read on what your home will actually trade for
- —Seasonal launch timing — sometimes waiting six weeks earns more
Before we list
I'll tell you
what doesn't work.
Most agents soft-pedal pre-listing issues to win the listing. I'd rather have an honest conversation up front about what to fix, what to leave, and what to expect. Trust earned now is worth more than a signature earned today.
Through close
From prep to keys —
I'm there.
One person manages every step. No handoffs to junior agents, no outsourced coordinators, no surprises.
Pre-listing
- —Strategy session
- —Pricing analysis
- —Repair / staging advice
- —Vendor coordination
On the market
- —Photography & video
- —Marketing campaign
- —Private buyer outreach
- —Open houses & private tours
Offer to close
- —Offer review & negotiation
- —Inspection management
- —Escrow coordination
- —Walk-through and keys
Laguna Beach market snapshot
$3.1M–$3.3M
Median home sale price
55–67 days
Typical time to sell
96–97%
Sale price vs. list price
City-wide, all home types, as of August 2026. Ranges reflect public figures from Redfin and Zillow, which measure slightly differently. Approximate, and not an MLS report or a valuation of any home. Ask me for numbers on a specific neighborhood.
What’s it worth?
Get a real number, from a person.
Tell me about your home and I’ll send you an honest read on what it could sell for. Not an automated estimate.
Ready when you are
Let's get in
touch.
A 30-minute call. Honest market read. No pressure, no pitch — just a real conversation about whether selling now makes sense for you.